Beauty lovers and industry insiders, take note—something exciting is on the horizon. Well+Good, your trusted source for wellness-forward living, is gearing up to launch its inaugural Well+Good Beauty Awards, and let’s just say, it’s going to be a game-changer.
Each year, our editors get the inside scoop on thousands of beauty products. We see it all—innovative formulas that promise to reverse damage, high-tech hair tools, makeup that doubles as skincare, and everything in between. But in 2025, we’re turning the spotlight on the true stars of the beauty world, with a dedicated program that’s as rigorous as it is rewarding.
A New Standard in Beauty Recognition
The beauty industry is overflowing with options. New products drop daily, and while choice is empowering, it can also be overwhelming. That’s where the Well+Good Beauty Awards come in. This isn’t just another “best of” list slapped together overnight—this is a meticulously curated celebration of the products that actually deliver.
We’re going beyond the buzzwords and bold claims. The W+G Beauty Awards are about real results, science-backed performance, and products that support the health and confidence of our readers. Our mission? To highlight the very best in skincare, haircare, makeup, and nail care—so you know what’s truly worth your time (and your shelf space).
The Process: Tested, Tried, and Truly Loved
Over the next few months, our team will be elbows-deep in cleansers, serums, foundations, leave-ins, top coats—you name it. Thousands of products will be put to the test, but only the most impressive will earn a coveted spot in our winners’ circle.
The Well+Good beauty editors aren’t just skimming ingredient lists—they’re applying, wearing, and assessing each product over time. We’re looking at how formulas feel on the skin, how long they last, how inclusive the shade ranges are, and how well they stand up to real-life challenges (hello, heatwave-proof mascara!).
This multi-layered vetting process ensures that when we say something is award-worthy, we mean it. Whether it’s a budget-friendly moisturizer that outperforms prestige picks or a luxury lipstick that nails comfort and color, each winner will have earned its place.
Categories That Reflect Real-Life Routines
From skincare staples to bold beauty statements, our award categories are designed with everyday beauty needs in mind. We’re spotlighting excellence across four core areas:
- Skin: Think powerhouse serums, gentle cleansers, hydrating masks, and everything that helps your skin thrive.
- Hair: From scalp-soothing treatments to curl-defining creams, we’re covering the full spectrum of haircare essentials.
- Makeup: Flawless foundations, versatile palettes, smudge-proof eyeliners—we’re diving deep into the products that help you express your best self.
- Nails: Whether you’re into gel-like finishes or clean, breathable polish formulas, we’ve got your mani game covered.
Each category will feature products that not only perform but also align with Well+Good’s ethos of wellness, sustainability, and inclusivity.
A Celebration of Innovation and Integrity
What sets the Well+Good Beauty Awards apart isn’t just the depth of the testing—it’s the values that drive our selection process. We’re here for brands that prioritize clean ingredients, ethical sourcing, diverse representation, and sustainable practices. Because beauty should feel good, not just look good.
We’re also recognizing the innovators: the indie brands pushing boundaries, the heritage brands making impactful shifts toward transparency, and the formulas that surprise us in the best possible ways.
What’s Next?
As the testing begins, our team is already buzzing with excitement over the early contenders. We can’t wait to share the final lineup with you, complete with honest reviews, expert insights, and insider recommendations. The winners will be unveiled in the coming months, and trust us—you’ll want to bookmark that list.
In the meantime, beauty brands and publicists, consider this your official invitation. If you believe your products have what it takes to earn a spot among the best, now’s the time to get involved. The Well+Good Beauty Awards are more than a moment—they’re a movement toward a more mindful, results-driven beauty industry.
Final Word
At the heart of the Well+Good Beauty Awards is a simple goal: to cut through the noise and highlight the products that genuinely improve our beauty routines. No fluff, no hype—just honest, expert-backed recommendations that celebrate the power of beauty to uplift, transform, and inspire.
Here’s to a more beautiful 2025, one award-winning product at a time.
